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How Reynaers Aluminium invests in UI/UX, accessibility, and strategic design

Rey­naers Alu­mini­um is an inter­na­tion­al play­er with strong teams in mar­ket­ing, IT, and dig­i­tal­iza­tion. That scale and matu­ri­ty make work­ing togeth­er both chal­leng­ing and inter­est­ing at the same time. Rey­naers is an orga­ni­za­tion that con­scious­ly keeps chal­leng­ing its part­ners, pre­cise­ly to stay sharp and keep mak­ing progress.

Two years ago, they went look­ing for a new part­ner for UI/UX and design. Not to sim­ply make things look nicer, but to struc­tural­ly improve their dig­i­tal prod­ucts. Hype­r­i­on was invit­ed to present its exper­tise and has since grown into their go-to part­ner for every­thing relat­ed to design and user experience.

05 February 2026

From design to real improvement

UI/UX at Rey­naers goes beyond visu­al opti­miza­tion. It’s about clar­i­ty, acces­si­bil­i­ty, and future-readi­ness.
A con­crete exam­ple of that is web­site acces­si­bil­i­ty.

With new leg­is­la­tion, dig­i­tal acces­si­bil­i­ty is becom­ing increas­ing­ly impor­tant. Web­sites need to be usable for every­one: includ­ing peo­ple who are col­or­blind, or have reduced vision, hear­ing, or per­cep­tion. That takes more than tech­ni­cal fix­es alone. It takes research, best prac­tices, and thought­ful choic­es in design and struc­ture.

Hype­r­i­on guid­ed Rey­naers through this process by:

  • trans­lat­ing acces­si­bil­i­ty prin­ci­ples into con­crete UX choices
  • link­ing research to exist­ing dig­i­tal flows
  • ground­ing design deci­sions in actu­al usage and regulation
  • prepar­ing Rey­naers for a future-proof dig­i­tal environment

Working at the start of the chain

What makes the part­ner­ship with Rey­naers dis­tinc­tive is the posi­tion Hype­r­i­on takes.
We sit at the front of the dig­i­tal chain: at UI/UX, design, and strate­gic choic­es. Devel­op­ment, inte­gra­tions, and tool­ing fol­low later.

That auto­mat­i­cal­ly means: more stake­hold­ers, more inter­ests, more complexity.

That’s exact­ly where good stake­hold­er man­age­ment makes the dif­fer­ence. By set­ting expec­ta­tions cor­rect­ly from the start, chal­leng­ing choic­es, and com­mu­ni­cat­ing clear­ly, the end result isn’t just bet­ter, it’s also backed by every team involved.

Cultural fit as an accelerator

Beyond exper­tise, cul­tur­al fit plays a deci­sive role. Rey­naers is a fam­i­ly busi­ness with a clear way of work­ing. Open com­mu­ni­ca­tion, mutu­al trust, and mar­ket knowl­edge are essential.

At Rey­naers, Hype­r­i­on works with experts who are reg­u­lar­ly on-site:

  • project man­age­ment that stays close to the business
  • UI/UX design­ers who gen­uine­ly under­stand the teams’ needs
  • fast feed­back loops that allow for imme­di­ate course correction

That prox­im­i­ty means experts don’t feel ​“exter­nal,” they become part of the team. That trans­lates direct­ly into bet­ter col­lab­o­ra­tion, stronger designs, and more impact.

Design as a strategic lever

Today, Hype­r­i­on also sup­ports Rey­naers on larg­er, strate­gic projects reviewed at fam­i­ly and lead­er­ship lev­el. These are projects where design, tool­ing, and dig­i­tal choic­es direct­ly shape the future of the end customer.

In these projects, Hype­r­i­on delib­er­ate­ly does­n’t just exe­cute, it:

  • ques­tions choices
  • helps think through tools and integrations
  • safe­guards coher­ence with exist­ing systems
  • helps steer long-term decisions

Een samenwerking op lange termijn

De samen­werk­ing tussen Rey­naers en Hype­r­i­on is geen één­ma­lig project, maar een langeter­mi­jn­ver­haal. Via Hype­r­i­on en dochter Leap­For­ward lopen van­daag meerdere UI/UX- en designtrajecten.

Wat daar­bij steeds terugkomt: vertrouwen, open feed­back en een gedeelde ambitie om dig­i­tale pro­ducten beter te mak­en voor eindgebruikers.

Onze rol bij Reynaers Aluminium

  • UI/UX & design
  • Acces­si­bil­i­ty & research
  • Stake­hol­d­er­man­age­ment
  • Strate­gis­che dig­i­tale begeleiding
  • Onsite expert-teams

Samen de volgende stap zetten?

Sta je als organ­isatie voor com­plexe dig­i­tale uitdagin­gen waar­bij design, gebruik­erser­var­ing en strate­gie samenkomen?
Wij denken graag mee, van de eerste vraag tot duurzame impact.

Want to take the step together?

Reach out to us, and let’s explore how we can build future-proof solu­tions togeth­er. We’re just a mes­sage away!

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