Data is the key to a better customer experience and more efficient energy management. Companies in the energy sector have vast amounts of valuable data and can put it to even stronger use. By deploying AI and smart data analytics, they can strengthen their customer relationships from modern CRM solutions, targeted marketing campaigns and user-friendly interfaces.
In addition, data and AI make it possible to balance supply and demand better, spread peak consumption more or better and reduce grid congestion — crucial for energy grid stability.