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Challenges for the automotive sector

Elec­tric cars, new forms of mobil­i­ty such as car-shar­ing and a greater focus on con­nect­ed vehi­cles’ bring on a lot of chal­lenges. Mean­while, Asian coun­tries are man­ag­ing to pro­duce at a low­er cost and inno­vate very quick­ly. But every chal­lenge brings new oppor­tu­ni­ties. Those who dare to inno­vate remain rel­e­vant and gains a com­pet­i­tive advantage.

Customers expect more

An addi­tion­al chal­lenge is the shift to ser­vices via soft­ware and apps, dig­i­tal ser­vices and per­son­alised cus­tomer expe­ri­ence. Cus­tomers expect their car to make life eas­i­er: auto­mat­ic main­te­nance reminders, smart assis­tance and seam­less inte­gra­tion with oth­er dig­i­tal tools and devices. Brands that fail to meet these expec­ta­tions risks los­ing mar­ket share. Tru­ly under­stand­ing your tar­get audi­ence, by div­ing deep­er through ser­vice design and user test­ing, is essential.

Solutions for the automotive sector

At Hype­r­i­on, we under­stand the spe­cif­ic chal­lenges of this sec­tor. We have been work­ing with car brands and sup­pli­ers for years and see up close how the sec­tor is trans­form­ing. We help you to not only keep up, but to lead the way. Here are some of our solutions:

  • Dig­i­tal mar­ket­ing: cus­tomers want to get the right mes­sage at the right time. With mar­ket­ing automa­tion and the smart use of data and con­tent, we ensure a per­son­alised approach and cus­tomer loyalty.
  • Cus­tomer expe­ri­ence: cus­tomers expect an expe­ri­ence. They want more than just a car. Whether through apps, web­site or smart inter­faces in the car itself: we cre­ate it.
  • Data & AI: cars gen­er­ate mas­sive amounts of data and too often this data is still under­used. Beyond mar­ket­ing appli­ca­tions, this data can be lever­aged to pre­dict pur­chase behav­iour, enable tar­get­ed analy­ses or opti­mise pro­duc­tion processes.

We offer a range of future-ready solu­tions. We’d love to explore how we can help you move forward.

Why the automotive sector chooses Hyperion

Sector experience

Hype­r­i­on has been work­ing with major auto­mo­tive brands and sup­pli­ers such as Mer­cedes Benz, Vol­vo and QTeam for over a decade. We are famil­iar with the chal­lenges and speak the right language.

End-to-end support

We devise the strat­e­gy and can also fol­low up and imple­ment it.

Contact centre expertise

From CRM migra­tions to smart and per­son­alised automa­tion: we roll it out seamlessly.

Global scale

We are expe­ri­enced in suc­cess­ful­ly rolling out and imple­ment­ing inno­va­tions, tools or mar­ket­ing strate­gies in dif­fer­ent countries.


  • Innovative solutions
  • Fast moving industry
  • Digital transformation

Mercedes: Transforming Customer Service with Consultancy

Hyperion’s part­ner­ship with Mer­cedes-Benz has trans­formed their Cus­tomer Assis­tance Cen­ter, enhanc­ing oper­a­tions with expert sup­port in CRMAI.

Read more

A collaboration between

  • Hyperion
  • Customer Link

These companies have already partnered with us:

Want to take the step together?

Reach out to us, and let’s explore how we can build future-proof solu­tions togeth­er. We’re just a mes­sage away!

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