Adobe Experience Cloud
Improve your customer experience with marketing automation by adopting Marketo Engage or Adobe Campaign.
Today's clients are more connected than ever: they expect meaningful and consistent communication throughout the entire buyer journey. In other words, to be convinced of a brand or company and proceed to a purchase, potential clients need an optimal customer experience.
Just like Adobe, Be Bold always aims for maximum digital experience. Together, we join forces to take your customer experience management to the highest level. To accomplish this, we will use marketing automation, both for companies in the B2B and B2C segments. Be Bold relies on two Adobe tools for this: Marketo Engage and Adobe Campaign.
Marketo Engage & Adobe Campaign
With Marketo Engage, you have the ability to create, manage, and execute personalized engagement across every touchpoint and channel. It is the market leader in the B2B segment for good reason. The tool is primarily aimed at companies that offer products or services that ask for a long purchasing processes. Some interesting features of Marketo Engage are lead nurturing and management, account-based marketing, personalisation and dynamic cross-channel engagement.
Adobe Campaign, on the other hand, is ideal for managing large-scale cross-channel B2C marketing campaigns. It is mostly interesting for companies offering products that might be bought in a rather impulsive way. Their decision making process for buying is quite short. With Adobe Campaign you have central workflow management, customer data management, personalised email marketing, etc.
Why choose Adobe Experience Cloud?
World-class customer experience management
- A next level digital experience
- Centralized customer profiles
- Seamless nurturing of complex buyer journeys
- A perfect blend for a cross channel approach
- Hyper-personalized content at scale
Fast time to value
- Short implementation period
- No dedicated technical IT profile needed
- Sales alignment with unified ROI reporting
- A strong synergy with your digital marketing strategy with end-to-end attribution
- Long term success
Adobe Experience Cloud = one ecosystem
- Open, extensive, and secure platform
- Easy integrations with your tech stack
- Native connected capabilities and channels
- Infinite possibilities in terms of integrations with other products of the AEC for CMS, digital asset management and next-level reporting
Interested in discovering the opportunities of Adobe Experience Cloud for your business? Get in touch!
About Be Bold
Be Bold specializes in digital marketing and marketing automation: from profiling your online brand identity, to building quality databases of potential leads, to automating your marketing campaigns, with even a smooth transfer of interested leads to the sales department.
Choosing Be Bold means you get access to the unique set of skills required to deliver the results you need.
Discover more about Be Bold as a full-cycle marketing partner here.
Be Bold Innovation Day
Be Bold organizes this year the Be Bold Innovation Day on December X, 2021 at House of Innovation in Antwerp.
Do not hesitate and register below.